Simon Jordan has hit out at talkSPORT colleague Trevor Sinclair over the shocking tweet the former England star posted about the Queen shortly after her death on Thursday.
Sinclair sparked a furious online backlash after asking why "black and brown" people should mourn Her Majesty's passing given that, as he put it, racism had been "allowed to thrive" over the course of her 70-year reign as monarch.
After criticising the post on Twitter, Jordan addressed the situation with talkSPORT co-host Jim White on Friday morning, branding Sinclair's comments "deeply inappropriate".
READ MORE: talkSPORT investigate Trevor Sinclair's Queen tweet as listeners threaten boycott
"To put a tweet out with that content at that time was, in my mind, deeply inappropriate," Jordan began.
"If you want to have this view, there will be a time for people to have different views about the monarchy, about our Queen. [But] this was never the time.
"I responded to Trevor with a tweet, I kind of regretted it to some extent because I felt like I should have perhaps texted him directly rather than respond to a tweet. It was a reaction from me to say, 'oh no Trevor', this is not an appropriate thought, it's not right for a start, and it's certainly not the right timing."
Despite his opposition to Sinclair's tweet, Jordan insisted that his colleague wasn't racist and that he shouldn't lose his job because of it.
"It's not where Trevor Sinclair should want to be. He's a better man than that. There will be cancel culture now [but] we live in a society where people are allowed to have alternate views and if you start cancelling people be careful what you cancel," Jordan added.
"I know this fella, and you know this fella, Jim. This man is not a racist, he's not steeped in racism. He has views, he has experiences and some of them I don't agree with, but for the mob that will be after Trevor, I feel sad for that."
Co-host White later confirmed that Sinclair's tweet was not endorsed by talkSPORT and that the broadcaster was investigating the incident.
Sinclair, who had successful stints at Manchester City and West Ham, deleted his Twitter account in response to the backlash, and Jordan said he expected his colleague to be in "a state of great distress".
"I know I haven't spoken to him, and I'm sure he'll be in a state of great distress, because he'll look at the reality of what he's put out there and think 'I may hold those views, but there's no parallel universe where that was the right time to say it'," he said.
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