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It’s back to school for Sam Kerr as she attempts to develop the next generation of Matildas and Socceroos to one day win a World Cup.
Just days after the Matildas finished their Cup campaign, Kerr will unveil her own academy for the next batch of players – complete with her signature backflip celebration as part of its branding.
The program will be fronted by Australia’s record goalscorer and include opportunities for business people to buy a Sam Kerr Football franchise, as well as allowing coaches to lend their expertise.
Having spoken about wanting to leave a legacy after the Matildas finished fourth in a home World Cup – the highest finish for an Australian men’s or women’s team – Kerr has opted to set up her own development pathway.
It will be for children aged between three and 14. Kerr is taking online registrations for the academy, which will begin on football pitches in Australia next year.
Matildas superstar Sam Kerr will launch her own Australian academy for young players.Credit: Nikstar PR
“Growing up, there weren’t opportunities for me to develop my game in a way that allowed me to be my best,” Kerr said.
“It wasn’t until I turned pro that I learnt things like how to nourish my body to perform at my best or how to manage my mental wellbeing. My hope is that delivering a comprehensive program that is more than just skill development will give young players the best chance to live out their potential as a player.
“Being in the position I’m in today, I want to give back to the sport I love and to my young fans. It’s an incredible privilege to be able to share what I have learned to better the sport, to build a legacy, and to inspire and connect with the next generation of Australian footballers.
“The program will be developed under my guidance with support from the best in the game both in Australia and around the world.”
Kerr will fly back to the United Kingdom this week to rejoin Chelsea for the Women’s Super League season which starts in October.
The 29-year-old produced one of the greatest moments in Australian sporting history with a wonder goal against England in the World Cup semi-final at Stadium Australia. The Matildas lost the match 3-1 and were then beaten by Sweden in the bronze medal play-off.
But the results did little to dampen the enthusiasm for the Matildas and the sport in general, with Kerr having been planning to launch an Australian academy for the past two years.
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