Premier League 'closes in on £500m commercial Electronic Arts deal'

Premier League ‘closes in on £500m deal with video game firm EA’ – one of the largest in English top-flight history – as the developers of FIFA look to remain their lead partner and official license holder

  • A £488million six-year deal is reportedly being discussed with Electronic Arts 
  • The 20 Premier League clubs were briefed on the progress of the deal on Friday
  • Fifa 23 is on course to be the ‘biggest tile in the successful franchise’s history’

The Premier League are closing in on a big-money deal with Electronic Arts for the game developers to be kept on as the English top-flight’s lead partner and sole video-game license holder, according to reports. 

As per Sky News, the game developers responsible for the smash hit series FIFA are close to agreeing one of the biggest such deals in the history of the Premier League. 

The report claims that a deal worth £488million is being finalised, which is set to last for six years. 

The 20 clubs in the Premier League were briefed on the progress of the deal in a meeting on Friday, according to Sky News.  

The game developer’s flagship title, FIFA, has enjoyed unprecedented success with its latest iteration, FIFA 23, which is reportedly set to be the franchise’s biggest in history, with a 4 per cent rise in earnings on the previous best-seller.  

The Premier League are close to agreeing a six-year deal worth £488m with Electronic Arts

FIFA 23 is on course to become the ‘biggest title in the franchise’s successful history’

EA – worth around £24.8bn – have been one of the Premier League’s leading partners since 2016

The deal is thought to bring massive financial benefits to top-flight teams, with one club executive anticipating some £80m to be made annually, with EA retaining its electronic game license exclusivity. 

The new bumper deal is thought to be worth at least double the previous agreement between the two parties. 

Electronic Arts have been one of the English top-flight’s lead partners since 2016, with the company worth some £24.8bn.

But the the company’s commercial ties to the Premier League date back even further still, with the first links being established back in 1998. 

The latest announcement comes after EA announced that they would be cutting ties with football’s global governing body FIFA, following a 30-year relationship.

It was announced in 2022 that FIFA 23 – the first game to include both the men’s and women’s World Cup competitions in one version – would be the last incarnation of the game bearing the governing body’s acronym.

The new franchise of titles will be called EA Sports FC, but the rights to players, stadiums and clubs is not thought to be affected as they are part of a separate deal. 

The first version of EA Sports FC will be released in summer 2023, kickstarting the new franchise.  

EA cut ties with football’s global governing body ending a 30-year relationship last year

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